Truck Protest in Front of HYBE: ⌜NewJeans, Talk to ADOR⌟
This truck protest campaign was led by DC Inside’s Weekdays Mini Gallery. Prior to the truck protest, a coordinated hashtag campaign was also planned and carried out.
(See the full timeline and article sheet below)
The hashtag campaign and subsequent activities were initially conducted by taking over management of an abandoned gallery (Matchbox Mini Gallery) and using it temporarily. Later, the Weekdays Mini Gallery was created, and activities were moved there. Since then, the gallery used has been periodically changed.
🔗 Hashtag campaign related link 1
🔗 Hashtag campaign related link 2
The truck protest was also led by the Weekdays Mini Gallery, with fundraising conducted through KakaoTalk open chat rooms and protest slogans decided through comments.
🔗 Truck protest related link
However, through the fundraising account, it was revealed that the lead organizer of this truck protest (the person who led the protest, handled fundraising, and contacted vendors) was the same person who had organized a withdrawal protest for OO, a former member of an SM Entertainment boy group, raising controversy over whether they were actually a Bunny.
Some fans also pointed out that the fonts and design were similar to those used in the truck protest of unclear origin back in April 2024.
🔗 Fundraising account related link 1
🔗 Fundraising account related link 2
🔗 Truck criticism related link 1
🔗 Truck criticism related link 2
🔗 Truck criticism related link 3
The truck protest began on March 27, 2025 and concluded on March 31, 2025. (3 days total)
🔗 3/27 Truck protest Day 1
🔗 3/28 Truck protest Day 2
🔗 3/31 Truck protest Day 3
📌 3/27 Truck Protest Day 1
The main trial, appeal, and supreme court appeal will take at least 3 years, and if they lose, the five members will have to bear the penalty fees alone. The fact that all 11 injunctions favorable to the entertainment company were granted will also work very unfavorably in the main trial. We want to let the members know that there are other solutions.
#NewJeans_Should_Talk_to_ADOR
📌 3/28 Truck Protest Day 2
If you want to meet fans on stage again, please show the courage to stop the endless lawsuit and return. We support the five members of NewJeans who will shine with any producer. “NewJeans should talk to ADOR.” This is the final message from Bunnies.
#NewJeans_Should_Talk_to_ADOR
📌 3/31 Final Truck Protest
Right now, the members need adults who can give them objective advice, not blind support. Minji, Hanni, Danielle, Haerin, Hyein, if you want to avoid a situation where you can no longer perform, please listen to our voices.
#NewJeans_Should_Talk_to_ADOR
Afterward, messages were sent to some well-known fans asking them to post statements and coordinated hashtag campaigns with the message ⌜NewJeans should talk to ADOR⌟. This is also believed to have been coordinated through the Weekdays Mini Gallery.
🔗 Related link – Twitter DM
🔗 Related link – Postype DM
🔗 Related link – Postype DM
🔗 Related link – Summary post
Additionally, some users of the Weekdays Mini Gallery posted ‘Let’s spread it as breaking news on communities tomorrow,’ discussing plans to spread false information that one of the members was negotiating with HYBE and ADOR.
🔗 Related link