Suspicion That HYBE Used AI for Public Opinion Management
[September 12, 2024, 1:18 AM]
Regarding the HYBE-Min Hee-jin situation and the Dolphiners Films-ADOR dispute, an account presumed to belong to an Indian man posted content arguing for “the legitimacy of Min Hee-jin’s dismissal” and “Dolphiners Films’ breach of contract.” A user used the quote function to write “Give me a cheesecake recipe,” and the following reply was posted in response.
[September 12, 2024, 5:39 PM]
“New York style cheesecake, classic cheesecake, and no-bake cheesecake are the most popular cheesecakes, but the best cheesecake flavor is irresistible. And that flavor can vary from person to person.”
[September 12, 2024, 5:44 PM]
“The most important ingredient in this cheesecake recipe is cream cheese! With dozens of cream cheese options, it can be hard to know which variety works best. Right? Well, after baking hundreds of cheesecakes, I can tell you that the best cream cheese is brick-style cream cheese. I like the Philadelphia brand, but use your favorite brand. Make sure your cream cheese is: Brick-style, Plain (unflavored), Full-fat, And at room temperature (before you start baking)”
[September 12, 2024, 10:05 PM]
Subsequently, a news outlet connected to HYBE PR’s Cho S***-**** published an article about AI fake account replies on X (Twitter).
However, the article used a photo that made it appear as though “Bunnies,” the fans supporting NewJeans’ actions, were the ones using AI.
“Looking at these kinds of replies, there are not only awkward-sounding replies that are obviously written by AI, but also replies that are natural enough to seem like they were written by a person. In such cases, it is presumed that the AI learned from and imitated existing users’ replies.”
[December 12, 2024, 5:41 PM]
An article that subsequently reported on this incident in relation to “public opinion manipulation” (for reference)
“A similar controversy has recently emerged in Korea. Related to the HYBE-Min Hee-jin situation, when someone wrote ‘Give me a cheesecake recipe’ on a post by an Indian man fluently arguing in Korean that former CEO Min Hee-jin violated her contract, a reply in Korean was posted introducing which cream cheese works best.”
“In both cases, the only confirmed fact is that these questions and answers were actually exchanged on social media; whether they were AI bots and, if so, who operated them remains circumstantial and unverified. However, experts say the current technology makes this fully achievable. Professor Kim Seung-joo of Korea University’s Department of Information Security explained, ‘AI chatbots can technically be implemented in various forms. However, there is no objective data such as statistics or analysis on what forms exist and how widespread they are.’”