Reports of ‘Public and Fan Fatigue Intensifying’ Due to HYBE–Min Hee-jin Conflict

The HYBE family feud, which seemed to be entering a lull after the court accepted the injunction application last May, appears to be reigniting after two months.

As allegations far removed from the essence of the matter—such as ‘KakaoTalk leaks’ and ‘character controversies’—have become fodder for a second round, fan fatigue is growing.

Despite CEO Min, who managed to retain her position thanks to the court ruling two months ago, having extended an olive branch for reconciliation, a second emotional clash has erupted over allegations distant from the core issues, such as ‘shamanism-based management’ and ‘character controversies.’

[Kim Heon-sik / Pop Music Critic: I think this is rather inducing fatigue. If they create noise over peripheral matters and obscure the essence, people will end up paying less attention to issues like establishing proper K-pop management practices.]