CEO Min Hee-jin’s Private Messages Leaked (Shamanism-Based Management)

TV Daily obtained text messages exchanged between CEO Min and shaman ‘Jiyoung-nim 0814’ and reconstructed the contents as they were.

About three years ago, on March 24, 2021, ‘Jiyoung-nim 0814’ advised CEO Min that ‘you can take over the company, like a corporate merger happening within three years.’ CEO Min brought her conflict with HYBE to the surface in April of this year. The timing matches exactly.

These are text messages exchanged between ‘Jiyoung-nim 0814’ and CEO Min three years ago. April 2021 was when CEO Min joined HYBE as CBO (Chief Brand Officer). According to the texts, CEO Min ‘felt like she wanted to have something’ at the same time she joined. That timing would be April 2024, and what she wanted to have was her own label.

CEO Min believed she was communicating with her deceased younger sister through ‘Jiyoung-nim 0814.’ Channeling the spirit, ‘Jiyoung-nim 0814’ also solicited a job, saying she wanted to work beside CEO Min. It was confirmed that the applicant in question actually went through the hiring process but ended up joining a different company at the final interview stage.

‘Jiyoung-nim 0814’ was involved in ADOR’s management more deeply than expected. CEO Min and ‘Jiyoung-nim 0814’ frequently discussed HYBE’s compensation amounts, including the put option. ‘Jiyoung-nim 0814’ even sent text messages advising CEO Min to demand a higher amount than the put option terms offered by HYBE.

CEO Min often shared her candid inner thoughts with ‘Jiyoung-nim 0814.’ “I realize you can even take over a company like this” — she revealed her secret plans, including: ▶taking the girl group ▶inflating it 20 times to negotiate. The girl group mentioned in the texts appears to refer to NewJeans. CEO Min even asked the shaman which one she should concede to HYBE between taking the girl group (NewJeans) and the 20x (put option). ‘Jiyoung-nim 0814’s answer was the 20x put option.