Official Report on Establishment of ADOR

HYBE (CEO Park Ji-won) is establishing a new label called ‘ADOR (All Doors One Room).’ Min Hee-jin, formerly CBO, has been appointed as CEO. As an independent label under HYBE’s multi-label system, ADOR will pursue differentiated business ventures not previously attempted by existing labels.

As CEO, Min Hee-jin will focus all her capabilities on the new label ‘ADOR’ to develop businesses that propose new tastes and trends. As an independent label, she has assembled an organization capable of presenting new challenges across all areas—including production, business operations, and marketing—with its own music producing team and creative team. Through this, ADOR plans to expand the boundaries of content created from artist IP.

‘ADOR’ is set to debut its first girl group in 2022. This is the team that has been generating anticipation as it was referred to as ‘Min Hee-jin’s girl group.’ The group will be formed primarily with members selected through the ‘Plus Global Audition’ in 2019, with CEO Min Hee-jin overseeing the entire production process.