Min Hee-jin Reveals HYBE’s New CI Design

Min Heejin, who moved from SM to Big Hit, introduced the CI to mark the launch of HYBE.

According to Min Heejin, HYBE’s new logo embodies various meanings including music, connection, and expansion. She also explained that HYBE’s new headquarters features diverse spaces designed to meet the needs of those who work there, creating areas where people can gather.