Reports: Min Hee-jin Joins Big Hit Entertainment as Chief Brand Officer (CBO)

CBO Min Heejin will oversee branding for Big Hit and its affiliates as a whole, as the company pursues label expansion and restructuring across its business divisions.

She will also serve as creative director for multiple labels outside the Big Hit label and plans to lead the launch of a new girl group.

CBO Min Heejin stated, “I am excited yet also feel a great sense of responsibility as I begin the second chapter of my career as a creator at Big Hit. I look forward to the future that lies ahead with Big Hit and its affiliates as they reorganize into a multi-label structure with specialized business divisions.”

Bang Si-hyuk, CEO of Big Hit Entertainment, said, “As anyone in the entertainment industry knows, incoming CBO Min Heejin is a leader among leaders who established the concepts of ‘visual director’ and ‘creative director’ in K-pop. We are absolutely delighted that an industry-leading talent has joined our company, which focuses on content and fans.”

Regarding her role at Big Hit, he added, “I believe CBO Min Heejin’s exceptional insight into branding will give magnificent wings to Big Hit and its affiliates as we restructure our corporate organization. I am also excited to see what kind of innovation this creator with a pioneering vision will bring to K-pop through her own label.”