🔗 2024-09-21 Team Bunnies Notice

A Bunny protested regarding a Billboard article, requesting that the article cover not only HYBE’s claims but also CEO Min Hee-jin’s claims, stating that fair reporting is necessary because there is a significant difference between the two sides’ positions.

In response, the Billboard columnist who wrote the article (Jeff Benjamin) replied, “To date, all communications for ADOR and CEO Min Hee-jin have been handled by HYBE. I have tried to connect (with Min Hee-jin) in various ways, but at least among foreign media reporters, there is no way to hear her direct position.”

In other words, this implies that all positions or dialogues regarding ADOR and CEO Min Hee-jin currently reported in foreign media are being managed by HYBE.

Furthermore, earlier this year, HYBE acquired a local U.S. public relations agency, ‘The Agency Group PR LLC (TAG),’ which is a company specializing in ‘reputation’ and crisis management. This is a point where suspicions can be raised that HYBE is carrying out such maneuvers in the U.S. as well.

🔗 Lee Jae-sang’s HYBE, Solidifying U.S. Base… Acquiring PR Agency, etc.