ADOR Controversy Over Taking Credit for NewJeans Fans’ KGMA Award Achievement

As shown in the report below, the media outlet is reporting on NewJeans winning the KGMA “Trend of the Year” award in the K-pop Group category, portraying it as if it were an achievement made possible by their agency ADOR’s “hard work.”

However, this award was the result of countless NewJeans fans voting with paid votes on the “Fancast” platform for approximately one year, completely independent of ADOR. Nevertheless, the article headline uses the expression “ADOR is also working hard,” packaging the fans’ efforts as if they were ADOR’s accomplishment. In fact, ADOR did not even post a separate congratulatory message for the KGMA award.