HYBE Begins Listing ‘Chairman Bang Si-hyuk’ in Artist Press Releases

‘A boy group launched by Big Hit Music, a label under HYBE Music Group led by Chairman Bang Si-hyuk’, ‘According to BELIFT LAB, a label under HYBE (Chairman Bang Si-hyuk) Music Group’, ‘According to Source Music, a label under HYBE (Chairman Bang Si-hyuk) Music Group’, ‘BTS, under Big Hit Music, a label of HYBE (Chairman Bang Si-hyuk) Music Group’, ‘PLEDIS Entertainment, a label under HYBE (Chairman Bang Si-hyuk) Music Group’, ‘In a video posted on the HYBE (Chairman Bang Si-hyuk) Labels YouTube channel’.

Since early September, there is one name that never fails to appear in artist press releases from labels under HYBE. That name is HYBE Chairman Bang Si-hyuk. To reiterate, it was only at the beginning of this month that Bang Si-hyuk’s name started being explicitly mentioned in the body of press releases.

Coverage Trend [8]
Starting September 2, HYBE briefly set aside the elaborate praise pieces written in grandiose style and launched a quick-and-easy mass offensive. For example, on September 2 alone, there were 52 articles mentioning ‘Bang Si-hyuk,’ all of which were simply press releases about affiliated groups with his name inserted.

Let me show you some examples of what search results for ‘Bang Si-hyuk’ looked like throughout September.

Coverage Trend [9]
Thanks to this convenient new strategy of simply inserting one line—’Chairman Bang Si-hyuk’—into articles about affiliated groups, out of roughly 2,000 articles in September, approximately 900 articles related to the fraudulent trading allegations were outnumbered by about 1,100 press release articles, achieving a swift improvement in search result KPIs. Truly befitting a pioneer of the 300 trillion won K-culture era.
Wipe, tighten, and churn out articles.
Utterly pathetic.