Team Bunnies Releases Rebuttal Statement to ADOR’s Notice on the ‘NewJeans x Mi Goreng Pop-up Store’

Hello. This is Team Bunnies.

Regarding this Indomie Mi Goreng pop-up store, on the 23rd, Indofood (Indomie) and E-MAX Trading, the official importer of Mi Goreng, contacted Team Bunnies, stating that “there is a limited quantity product available for sale only during May, and we wanted to inform Bunnies first.” They proposed prioritizing online sales for the convenience of fans, explaining that they wanted to proceed with online sales so that Bunnies and all those who like NewJeans could purchase online without having to visit in person.

After that, we communicated via email and phone calls with representatives from Indofood and E-MAX Trading to reach an agreement. In order to secure as much online inventory as possible for the limited quantity Mi Goreng ramen bundle, we decided to conduct a demand survey to determine the expected purchase quantity in advance and adjust the online sales allocation from available stock accordingly.

Regarding personal information collection, no information other than the purchase quantity will be provided to any third party outside of Team Bunnies, and it will only be used for the demand survey and email delivery purposes. Additionally, all information will be deleted within 7 days after the demand survey is completed.

The pop-up store can be held without prior approval under the contract, and Indomie pop-up stores are events held not only in Korea but worldwide.

We hope there is no confusion caused by ADOR’s announcement. Thank you.