ADOR Holds Global Audition

HYBE’s new label ADOR (All Doors One Room) is embarking on a search for the next generation of boy group and girl group members.

ADOR, which launched last month, is set to pursue differentiated business ventures never before attempted by existing labels, led by CEO Min Hee-jin. Having made a significant mark on the entertainment industry with keywords like ‘visual directing’ and ‘concept,’ attention is now focused on the artist branding innovation that CEO Min Hee-jin will unveil through the ‘ADOR Global Audition,’ following the launch of a new girl group in 2022.